It is very common nowadays to hear politicians
and regulators claiming that banks are only interested in profits and greedy
bonus and that banks do not give enough importance to their customers’
interests and relegate them in favour of their own interest and profit. It is
fascinating to see how easily politicians argue that the whole system is flawed
every single time a bank behaves (according to these same politicians, but
still arguable) below the level they consider adequate.
However, asking banks
to put their customers’ needs before their own is superfluous. Banks know very
well that they need to satisfy clients’ demands if they are to survive.
Clients’ needs and they protection of the bank's reputation are always present
in the minds of anyone working at a bank, from top managers to junior
employees. In this sense banks are not much different from any other company in
any other sector. In a properly established market system banks and financial
institutions would, most of the time, behave in such a way that both parties
are satisfied: banks provide a product or service for a price and customers are
willing to pay for it because what they receive is worth the price. Banks are
very aware of this trade off. However, we do not live in a free market
system, and if sometimes banks do not deliver for customers, it is mostly due
to government interference, in one way or the other, and not in the willingness
of banks to please their customers.
Banks, as any other
company, know very well that if they do not provide value for money customers
will stop purchasing from them and will go to another bank across the road. All
companies compete for customers and strive to provide good products at
attractive prices. The financial sector is no different in this regard. If
politicians really want a financial system where banks produce what customers
really need and want, there is no better way than implementing a purer market
system where banks that do not deliver value for money will be disregarded and
disappear. Of course, as in any other sector (including governments), there are
certainly some individuals who may sometimes behave in a way which is not in
their customers’ interest and which is solely in their own personal benefit,
even if it implies committing illegal activities. However, these are sporadic
cases though attracting huge attention. Politicians normally neglect that banks
are naturally inclined to care about their customers and will use any
wrongdoing as an excuse to ramp up control.
But it does not stop
there. For some politicians, the financial sector is also “strategically
important”, “essential”, “special” or whichever other terminology they think of
to argue that it has an additional function well beyond that of providing for
their customers. It is not uncommon to hear politicians and regulators saying
that the financial sector has a “social responsibility” that it cannot neglect.
Some go even further and say that banking must pursue the ghostly “public
interest”. However, these are not a simple concepts. Public interest is not
just one but many, as different groups of individuals always have different and
sometimes opposed interests. In reality, every time a politician or regulator
claim that banks have a social responsibility to pursue the public interest,
what they really are saying is that more intervention and control is needed.
What politicians really mean is that banks should act in a way which supports
their particular view of the “public interest” or their particular level of
care for their clients. And then is when real intervention begins.
In some countries
governments will simply seize banks and take the steering wheel themselves.
However, in so-called developed countries politicians are more sophisticated.
First, governments will pass laws to put the banking system on a specific track
so that certain activities are discouraged while others are promoted. Secondly,
a powerful regulator will be created to supervise and direct individual firms,
or the system as a whole, in a specific direction determined beforehand. Hence,
the financial sector becomes a puppet of the government. Politicians in
developed countries know very well that direct control of banks is not an
option. The country will be seen as an authoritarian regime and therefore
discourage investment. Also, they know that private companies are better run
privately and without political intervention. Therefore, they favour using this
stealthy and indirect control instead of explicit intervention.
It is always good
intentions that cause the worst catastrophes. Simply, look at the recent
financial crisis created by the noble intention of providing affordable housing
for everyone. However, regardless of how honourable politicians’ intentions are
we cannot use the financial system as puppet for politicians to pursue their
political agenda. If we are to avoid banking failures and promote a healthy
financial system where customers receive what they want at affordable prices we
should stop political interference and furtive control of banks. Unfortunately,
the world is moving in the opposite direction.
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